James is the soul founder and proprietor of Minxies, starting the business in his garage back in 2014.

He's enjoyed life the software space for 15 years, yet also dabbles in the modelling world.

He loves the gym, general fitness, fitness culture yet conversely anything nerdy.

Despite operating as an executive decision maker he enjoys keeping a hand in on day to day operations, namely programming.

James started life as a Flash dev, moved to the web, gained an interest in apps and landed in game dev.

James maintains a keen eye on design namely minimalism, aesthetic cleanliness, general design principles, new trends and the science behind art/design